On first sight ones first thought is: What is this all about? Which is exactly what MANIFEST wanted to capture with their rebranding which was executed by Eight Hour Day.
“Mystery and intrigue surround the rebranding of the Chicago-based digital agency Manifest. The rebrand was based around a conceptual exploration of time and both historical and cultural references beyond the digital age, with a focus on human experiences, connections and creativity.
Along with the typical brand deliverables of stationery and a website, the redesign also explored the line between internal culture and external appearances with the creation of a 40-character glyph language. Also included was the development of an ever-evolving timestamp and supplemental “chapter” marks, each of which represent an area of discipline or a core value.”
A deep concept for a really cool digital agency. With a stong focus on symbolism and typography.
