Shop Branding – Credo Coffee
It seems that coffee is in high demand at the moment. As this is our third post covering shop branding for new coffee shops it’s difficult not to compare this identity to those of Metrio or Kaffe.
The logo design is classy and elegant without being overly intricate or sophisticated. The logo mark cleverly uses the patterns that barista’s use to decorate coffee whilst poring. It is my personal opinion that the typography within the logo could have been stronger and more modern, something that would give the brand more of an edge.
The shop branding on the coffee cup is exceptionally good. The use of a very heavy and textured paper stock makes the cup very tactile and creates an immersive experience.
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