Silver Lining Opticians, based in New York City, specialise in rare and vintage eyewear. This new corporate identity, designed by Attack, reminds of an era with prolific style and beauty. A strong emotional connection that beautifully mirrors the ideals of this brand.
While researching designers and design-thinking the other day I came across this video of Dieter Rams, the inspirational designer behind Braun’s early products. Everything he says about design is so spot on! A definite must-see.
“Pandora Bell is an artisan confectionery brand from the West of Ireland, practising under the philosophy that a high quality daily treat is healthier – and more satisfying – than a mouthful of artificial flavourings.”
This design by Studio Output beautifully envisages the feel of vintage food packaging labels whilst giving it a modern twist with a fresh and fun logo. The logo is cleverly applied to all of the packaging, sometimes appearing on a richly textured background and sometimes plainly appearing on a solid coloured background.
Leslie Buyck is an interior decorator based in Belgium. The identity is designed by Coming Soon and nicely reflects Buyck’s penchant for modernist ideals in design and a penchant for expert painting techniques.
It’s a pity about the official website though, as the design aesthetics from the identity have not been implemented with the same attention to detail as seen in the printed material.
“250gr is a solidarity project created by Brigada Creativa. A gallery of designs, illustrations and graphic pictures that nonprofit organizations can use in their corporate or promotional material, such as merchandising to raise funds. Organizations only have to request the design they want to use through the application form.”
Go check it out at www.250gr.com, and if you’re heading a non-profit organization then get in touch with them for your free corporate identity!
It seems that coffee is in high demand at the moment. As this is our third post covering branding for new coffee shops it’s difficult not to compare this identity to those of Metrio or Kaffe.
The logo is classy and elegant without being overly intricate or sophisticated. The logo mark cleverly uses the patterns that barista’s use to decorate coffee whilst poring. It is my personal opinion that the typography within the logo could have been stronger and more modern, something that would give the brand more of an edge.
The branding on the coffee cup is exceptionally good. The use of a very heavy and textured paper stock makes the cup very tactile and creates an immersive experience.
When thinking about a corporate identity it is so easy to get caught up in all the designed aspects of the identity. Sure, the logo, typography, colour palette and all the other various elements that make up the identity are extremely important, but so often I see that the photographic style is completely overlooked.
Photography can so easily be used to convey the emotional aspect of a brand, and making an emotional connection with your audience strengthens the brand immeasurably.
These fantastic photographs by Mikkel Vang have a distinct, and most importantly consistent, style to them. The typographic style of the identity can also be reinforced immensely by a set photographic style. Using a set photographic style or photographer within a corporate identity can really help to carry your brand.
“Amser Te offers a unique collection of vintage china and accessories for hire, from tea cups to teapots, lanterns to picnic hampers. They can style and decorate your venue, creating a truly memorable occasion taking you back to a bygone era filled with charm and elegance.”
The branding for Amser Te beautifully reflects the feel of vintage china and tea sets from yesteryear. The use of the floral pattern on the back of the letterhead and compliments slip really do the trick.
