Corporate Identity Design Blog | Logo Design, Corporate Identity, Branding, Designer, Corporate Design, Packaging

Parallax scrolling trends

Daniel — Tue, 08 May 2012 09:01:38 +0000

There has been a rising trend in web design as many sites are adopting the sleek and subtle
parallax scrolling effect. Nike Better world was the pioneer that started the trend of parallax scrolling in web design, many sites since then have jumped on the bandwagon.

Check out this collection of sites that showcase the effect.

http://pitch.csspiffle.com/

http://magazine1.suitupordie.com/

https://victoriabeckham.landrover.com/INT

http://whiteboard.is/

http://www.nike.com/jumpman23/aj2012/

2012 Logo Trends

Daniel — Wed, 02 May 2012 10:08:20 +0000

LogoLounge recently posted an interesting article on emerging trends in logo design for 2012. Two things in particular caught my eye:

For one I was not expecting a come-back for the “sticker-peel”. This oft overused element has now been re-purposed as a reveal. For DC comics, this plays on “super-hero inside” theme while for Discovery History it’s more subjective, maybe peeling back the pages of history. I’m not convinced of their longevity and I must admit, the feeling I get from seeing a sticking peeling off isn’t all that fresh.

Something I didn’t consider was the effect apps, web icons and the like have on logo design. It is only logical that these things would cross-polinate. As Bill Gardner explains:

“We are entering a period where the lines of differentiation between logos, icons, symbols, favicons, and app buttons are completely blurred. These elements have always been visual cousins, but the results of their inbreeding is creating some new strains of solutions that don’t fit with conventional branding models.”

Check out the full article on LogoLounge.

A Bryan Photo by Alvin Diec

Daniel — Thu, 26 Apr 2012 09:18:19 +0000

A Bryan Photo celebrates the charm of analog capture, craft, and the American South. A new-old way of thinking. Their pride in craftsmanship – an emphasis on our sense of touch as much as sight – resonates with those seeking authenticity, quality, and artfulness.

Espresso Republic

Daniel — Thu, 26 Apr 2012 08:42:02 +0000

I was browsing the web and the beautiful Espresso Republic logo caught my eye. Espresso Republic is a little coffee shop in Los Angeles, California. The Corporate Identity was a “one man crafting” by Salih Kucukaga Design Studio based in Istanbul, Turkey. Everything from the minimal logo to the letterpressed business cards are absolutely gorgeous.

Hand Made Business Cards

David — Fri, 23 Dec 2011 13:50:04 +0000

This fridays post is highlighting the awesome work by Dustin K. Friesen – He decided to create these business cards with the key vision being his well designed personal logo. The most amazing thing about these business cards , is the fact that they are all one hundred percent hand made, that in itself is a great accomplishment.

“The process for producing these cards was quite an involving one. Having the design, but being limited by budget, I pursued every alternative to my initial overly expensive plans I could think of. I purchased the #110 Crane’s paper, printed each side digitally through a local University Press, adhesed the two separate sides of the card together myself (resulting in 220#DTC) and endeavored to do all of the die-cutting by hand with a rottary paper cutter. In the end it took about 1 hour of personal labor for everything per 50 printed cards – I even had a little help from my friends. Considering my final cost was just under $50, this was well worth it, and at times it was even enjoyable.”

Actelion Imagery Wizard // Redesign

David — Wed, 14 Dec 2011 10:54:52 +0000

Actelion Imagery Wizard is a tool developed for the rebranding of Actelion Pharmaceuticals a biopharmaceutical company that researches, develops and markets medicines for diseases that still lack adequate treatments.

Based on the idea “From medical industry to medical magic” the Image Wizard was developed by Berlin based onformative studio to allow Actelion to generate scientifically precise and at the same time striking beautiful imagery.

The processing based graphical environment creates molecules which can be edited in real time and exported as print vector data or as information for digital media.

Sebastian Burgold

David — Fri, 09 Dec 2011 09:57:32 +0000

This simplistic yet powerful identity by Rene Bieder & Johannes Schacht for Berlin photographer, Sebastian Burgold takes on a dual role: Strong by itself in print, yet understated enough to compliment Burgold’s bold photography. Also note the use of the logo mark as a design element.

As Bieder explains on the Behance gallery: “[Sebastian Burgold’s] work is very inspiring to me and so I suggested to him to create an identity that is also quiet and not so much focused on the person behind the camera but the images he creates.”

Vlog.it // Website

David — Tue, 06 Dec 2011 12:43:37 +0000

This award-winning website is the new experiment of Marco Rosella.

He has been collecting hundreds of motion graphics masterpieces or vintage unforgettable footage in the last years and now was able to create this site to showcase them.

It’s a HTML5 video collection powered by SVG masks and animations which pulls data from youtube and vimeo “liked” videos.

Very interesting idea!

Check it out: http://vlog.it/

Cavalier branding

David — Wed, 30 Nov 2011 09:26:01 +0000

Hipsters are a subculture of men and women typically in their 20’s and 30’s that value independent thinking, counter-culture, progressive politics and have an appreciation for art and indie music. All these things seem to be a real big craze at the moment , which is why i decided to post Taylor Pemberton’s Cavalier branding. In his own words: “Cavalier was born in 2010 as the product of opportunity and a long-standing desire to revive the values of these touchstone years. Cavalier exists as a platform focused on lifestyle, and on quality goods with vintage American honesty and character. We believe it’s important to create products on a limited basis, and to never compromise quality for volume.”

Yummy! The new packaging design for Burger King

David — Tue, 22 Nov 2011 15:04:06 +0000

“The fast-food king sought to universally expand its appeal across various international markets by minimizing the use of copy and adding more emphasis to their products. The result was a bold, illustrative approach at showcasing some of their more popular menu items.”

Very cool and appetizing! A rather rare combination.