Glossary
1. Corporate Design
2. Corporate Identity
3. Branding
4. Brand Unity
5. Font
6. Stationery
7. Typeface
8. Corporate Logo(type)
9. Color scheme
10. Icon
11. Typography
12. Fontography
13. Corporate Design Manual
14. Corporate Web-design
15. Marketing
1. Corporate Design
Corporate Design is part of the corporate identity and refers to the appearance of a company or organization. That includes the design of the communication mediums like the logo, letterheads, advertising material, packaging, online appearance etc.
The corporate design, and consistent quality of presentation, have the intended purpose to create a recognition value with every contact. That’s why the corporate color scheme, logo,typeface, and other elements of the corporate identity must always be consistent with every communication medium.
The aspects of corporate design must also be considered when publishing on the internet. GSDH is the right company for perfect corporate design off- and also online.
>> More about our business activities regarding corporate design here
2. Corporate Identity
Corporate Identity differs from Corporate Design, Corporate Communication, Corporate Behavior, Corporate Philosophy and Corporate Culture.
The Corporate Identity is the personality of a company. It arises via the aligned use of behavior, communication and appearance outwards and inwards. The mission statement forms the basis, which is the brought to life by the Corporate Identity. That’s why a well thought-out and implemented Corporate Identity is very important for the professional appearance of a company.
We specialized in Designing the perfect corporate appearance for your company.
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3. Stationery
To be a successful company your stationery, including business cards, letterheads, compliment slips etc. must also strictly keep to the corporate design of your company. The whole appearance of your company should be consistent as this guarantees recognition value and professional appearance vis-a-vis your clients.
GSDH creates the perfect corporate design for you, including branded stationery and anything else you need to promote your corporate identity. A consistent and remarkable corporate design is the basis for becoming a credible company to be taken seriously.
>> More about our business activities regarding corporate design here
4. Logotype, Logo
The corporate logo is a part of the corporate design. It is a graphic mark or emblem that identifies your company from your competitors and promotes instant public recognition. Logos are graphics like symbols and icons, a composed name of the company in the form of logotypes or a combination of both. A good corporate logo should be concise and instantly recognizable..
Therefore the right logo design is very important, and one of the most tricky to perfect. GSDH has outstanding designers who specialized in logo design. Our designers are ready to create a logo for your company, which fits perfectly to your company’s identity. Contact us to find out more about our work in logo design and graphic design.
>> More about our business activities regarding corporate design here
5. Color scheme
The Color Scheme describes the choice of colors which are used for designs. Color schemes are usually used to create style and appeal. Colors can have a big impact on the recipient. Every color and color scheme expresses something different.
Example: Red is a very popular color. Most people name red as their favorite color. Red is exhausting and is said to be the male color. It is the color of lust, extremely dynamic and slightly sinful. Red causes the strongest reactions and functions as an alarm, which is why red is often used for road signs.
Every color scheme is effective in its own way. That’s why you have to choose the color scheme of your corporate design very carefully. GSDH is very experienced in the fields of color scheme and corporate design.
>> More about our business activities regarding corporate design here
6. Typography
Typography is also an important aspect of the corporate design. It is the technique to arrange the type, the typographic layouts and glyphs. It is crucial to guarantee the legibility and readability of the typography across all mediums of communication.
The typography should clarify the content, intention and the look and feel of a company’s identity. It should underline the proposition of the company with guaranteed legibility.
Possibilities of typographic designs are different fonts, font sizes, line height, word spacing, letter spacing, white space, choice of paper etc.
If you need a specialist who creates the perfect typography for a perfect corporate design, GSDH has the best designers who specialize in corporate designs off- and online.
>> More about our business activities regarding corporate design here
7. Corporate Design Manual
A corporate design manual contains all aspects concerning the corporate design of a company. It is a style guide with a set of standards for all communication media. The implementation of such a corporate design manual provides uniformity in style and formatting.
The corporate design manual contains topics like the typography and white space, color scheme, exact details of the logo etc. Corporate design manuals also cover technical aspects of websites and online media.
Do you want to change or update your current corporate design or introduce a new one? It should express the corporate philosophy, mark up from your competitors and be unique and recognizable for your clients?
GSDH is the right company for an outstanding corporate design. We will create a perfect corporate design manual for your company to guide your way to success.
>> More about our business activities regarding corporate design here
8. Corporate Web-Design
Corporate Design is crucial when creating a corporate website. After all, your website is your face to the world wide web.
Using the internet as a communication media the same rules of corporate design, as with printed communication media, must be kept.
GSDH does not only have the best website designers but also the best programmers. With our specialized design knowledge combined with the best programming expertise GSDH will generate the best results for your company’s website. Give us a call or email us so we can create the perfect Corporate Web-design for your company.
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